The audience that was intended for this video was for the men in the United States. The propaganda was used so that men would feel positive and enlightened to join the army so that they can make their country proud and fight in the army. The main idea that they are trying to convey is that fighting in the army is a great thing to do. They want to fill people's heads by making them think that war is something to look forward to, but in reality it is something scary, sad, and it can leave you with painful experiences at the end. The video uses phrases such as, "Gain respect from your country!" and "Protect the ones you love!", so that men can enlist and want to be or do any of the things that were said in the video.